The pandemic turned our world upside down. We saw firsthand how tough it was on our own kids and we knew we had to do something to help others. That's why we are so passionate about our mission to empower kids with the confidence and resilience they need to conquer anything that comes their way.

We think right now is the time to build kids up—to let them have fun, live in the moment, and really embrace being a kid. We’re all about creating an atmosphere where they can find their strengths, explore the world, and find their secret sauce. We know this generation will have the most significant impact on society we’ve seen in a long time. They’re the heroes of the future, and we’re here to cheer them on every step of the way.